Lookin' Like Logomania

Logomania, a popular fashion trend this year, is a display of our society’s obsession with wealth and status. Wearing brand names and designer logos head to toe is considered a fashion statement in itself and logo print is even infiltrating aspects of beauty like makeup, nails and jewelry. In the context of luxury fashion, it makes a statement on our society’s values and portrays ideas of elitism. The trend also comments on knockoff culture, as knock off luxury goods are now more popular than ever because of the new prevalence of logo print.

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