Logomania, a popular fashion trend this year, is a display of our society’s obsession with wealth and status. Wearing brand names and designer logos head to toe is considered a fashion statement in itself and logo print is even infiltrating aspects of beauty like makeup, nails and jewelry. In the context of luxury fashion, it makes a statement on our society’s values and portrays ideas of elitism. The trend also comments on knockoff culture, as knock off luxury goods are now more popular than ever because of the new prevalence of logo print.
The outdoors and natural environment provide so much inspiration for the fashion industry, from patterns, colors, textures and other elements. For this shoot, the focus was on earth tones and wooded areas, drawing inspiration from workwear and hunting
For years, the preppy style has been associated with high accolades or a certain level of success. Whether you go to an Ivy League school or community college, work a 9-to-5 office job or freelance, clothing is an expression of what you want to express