If you could live in your favorite decade as a normal teenager, what would you do? What kind of music and style would surround your everyday life? We invite you to turn on your favorite song and join us as we take you through music's most influential decades. This project aims to transport you back in time by capturing authentic vintage fashion in three popular decades and incorporating technology into each to encapsulate music history and its progression.
The '70s shoot aimed to avoid the stereotypical "hippie" aesthetic associated with '70s culture and create visuals with a "girl next door" feeling. The fashion shown in this shoot represents the typical style adopted by young teenagers in the early 1970s through a warm color palette. Stevie Wonder's style and influence played an extensive role in the creative direction of this shoot. The location of the shoot, Papa Jazz Records Shoppe, accompanies the 70s aesthetic by utilizing vinyl records as accessories.
For the '80s shoot, the focus was to continue an authentic '80s style by showcasing big hair, denim on denim, and brown leather jackets. The iconic film, The Breakfast Club, was a notable inspiration for the creative direction. Olivia Newton-John was an immense figure in women's fashion, and the intention was to reflect that style throughout these photos. The Walkman and cassette tapes are featured as authentic accessories to transport you back in time. Special thanks to Bang Back Pinball Lounge for the location.
The '90s shoot pays homage to old-school hip-hop. The boombox featured in many shots is inspired by the genre's golden age. Each model's style, inspired by Tupac and members of Destiny's Child, focuses on '90s fashion trends such as graphic t-shirts, baseball caps, and grunge fishnets.
Over the years, music has been under constant transformation, and we have faithfully captured these changes in the newest devices available to us. Through it all, we have continued to use music to build an identity and connect ourselves to a larger community.