Taylor Bee, creator and face of the “BeeIsForBeeauty” YouTube channel that boasts more than 17,000 subscribers, believes beauty is multifaceted.

“How you feel on the inside can affect what’s on the outside, and makeup can give you that inner confidence,” Taylor says.

After prompting and pushing from her Bare Essentials co-workers a little more than a year ago, the third-year fashion merchandising student’s on-camera life began. Taylor has since performed a balancing act among school, her job and her YouTube duties.

“School comes first, but after classes I go through a list of video requests for ideas,” Taylor says.

This is no little list. Taylor sifts through more than 150 suggestions of possible tutorials, organized by level of viewer demand. In addition to this barrage of requests, the makeup queen receives tons of messages from fans and aims to respond to about 50 per day. She writes to fans before and after classes and around the time she records, edits and uploads her new videos.

Thousands of people love to watch her talk about beauty, but she’s not brazen. Approach her on the street or in Sephora and she’ll probably blush.

“When you first meet me, I’m really shy,” Taylor says. “I’m scared to death of public speaking. I help others with confidence, but I’m also helping myself!”

Companies like Knockout by Design, Handbag Heaven and Lux Addiction have reached out to Taylor to host giveaways of their products on her channel—promotions she gladly accepts.

“I’m mainly hoping that I’ll gain some recognition through it,” Taylor explains.

She dreams of owning a clothing line and by branding herself to an ever-growing base of subscribers, Taylor sees her channel as a great beginning.


Check out her YouTube channel HERE.