It’s a landmark week in the news. Yes, there are the Wisconsin layoffs going on, the protests in Africa and the Middle East, Apple’s iPad 2 “supposedly” being released on Wednesday and the death count still rising following the earthquake in New Zealand. But I want to bring attention to an issue that we, Americans, need to pay attention to in the world of news, sports and media.

The Pro Bowl — the NFL’s version of the All-Star Game — happened yesterday. As always, no one cared.

Since I’m a solutions-oriented guy, here are five ways to maybe make people care. And no, we’re not going to playground rules like the NHL and picking sides. That’s just dumb.